What's the big idea?

Picking the right digital tool has never been easy. Since the dawn of digital tools in the 90ies, we have been struggling to evaluate the ever evolving softwares available to us.

With a background in brokering learning management systems (LMS), we found that our clients too often would choose an obviously unsuitable system for their organizational needs. Sometimes to our advantage and sometimes to our defeat. The quality of the system and its suitability for our clients were consistently undermined by the skill and authority of the sales representative. The result would inevitably be unhappy or at best indifferent customers. We believe that great systems only get to be great when they are put to use to solve the challenges they were built for. Yet, informing the buyer prior to purchase does not work if the information comes from a biased source, and we were indeed biased. 

As system review services seemed to mature on the internet, we eyed a solution to the issue. To our disappointment, we found that their reviews are often heavily influenced by the marketers of the softwares reviewed. So we went on a quest to educate the buyer efficiently before and after the purchase. 

In 2020, we stepped away from brokering specific LMS and took it upon ourselves to create an unbiased service to review and score learning management systems, and in time other digital tools, based on the opinions of qualified admin users and the needs of the organizations that they’re representing. 

Today, we are on the first stage of building a library of resources to help you select the right LMS for your particular needs. We listen to the community and answer the questions that come at us, and we help you compare systems whether you are an experienced admin or just starting out. 

We hope you find the digital tool that’s right for you. 

Mission

Make it easy to choose the right digital tool for your organization’s specific needs.

Vision

Provide the best tools to make complex organizational decisions simple. 

Values